Strategy & Policy

Navigating Wisconsin politics requires more than just good talking points - it requires an understanding of how to win across the state and how to shape outcomes in the Capitol. With over a decade of experience spanning competitive electoral campaigns and senior legislative leadership, I help Democratic candidates and leaders build winning coalitions and turn complex policy into actionable results.

Political Consulting & Electoral Strategy

Winning tough races where it counts.

Whether you are a first-time candidate or an established incumbent, campaigns require disciplined management, sharp messaging, and execution down to the last detail. There is no such thing as a cookie-cutter path to victory. Winning in the Milwaukee suburbs requires a fundamentally different playbook than winning in the heart of rural Wisconsin.

I've done both.

As the former Executive Director of the Assembly Democratic Campaign Committee, I led the team that successfully grew the Democratic caucus for the first time in years - despite Republicans' extreme 2011 gerrymander - by putting candidates and voters first. I bring that localized, battle-tested approach to every campaign.

Core Services:

  • Campaign Management & Advising: End-to-end strategic planning, budget management, and staff direction tailored to the unique realities of your district.

  • Strategic Communications & Mail: Crafting compelling, localized narratives, managing crisis communications, and designing high-impact direct voter contact programs.

  • Targeting & Field Strategy: Building data-driven voter universes, executing grassroots mobilization plans, and forging an electoral majority through thoughtful microtargeting.

  • Coalition Building: Connecting campaigns with key stakeholders, labor partners, and progressive advocacy groups to build authentic local support—with the resources to match.

Legislative Leadership & Policy Expertise

Translating values into legislation.

Electoral victories only matter if you know how to effectively legislate once you win. As a Chief of Staff in the Wisconsin State Assembly and State Senate, I have navigated the complexities of divided government to advance Democratic priorities and deliver for constituents. I understand the mechanics of the legislative process from the inside out.

Capitol Expertise:

  • Policy Development & Statutory Drafting: Taking complex ideas from initial research to the drafting attorneys, and conducting the rigorous stakeholder diligence required to produce viable, airtight legislation.

  • Legislative Procedure & Floor Strategy: Mastering the often-overlooked mechanics of the legislative process. I leverage a deep understanding of parliamentary procedure and floor rules to protect caucus priorities and navigate partisan roadblocks.

  • Stakeholder Negotiation: Finding areas of agreement between lawmakers, state agencies, lobbyists, and constituents under highly partisan conditions.

  • Legislative Operations & Management: Directing fast-paced Senate and Assembly offices, managing and motivating staff, and keeping principals structurally organized and politically insulated.